2014, a Disastrous Year for the Malaysian Airlines
Marketing can have a negative or positive impact on a business. It all depends on how a brand chooses to use a marketing tool. 2014 was not a good year for the Malaysian Airlines.
It suffered some big blows after it lost two of its planes in the same year claiming 537 lives. The brand also suffered a huge blow after its marketing efforts became blunderers tarnishing the brand’s image. The infographic above explains these two marketing blunders.
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