2014, a Disastrous Year for the Malaysian Airlines
Marketing can have a negative or positive impact on a business. It all depends on how a brand chooses to use a marketing tool. 2014 was not a good year for the Malaysian Airlines.
It suffered some big blows after it lost two of its planes in the same year claiming 537 lives. The brand also suffered a huge blow after its marketing efforts became blunderers tarnishing the brand’s image. The infographic above explains these two marketing blunders.
You Might Also Like…
If you find this infographic interesting, it may also be worth checking out the following infographics on “marketing.”
- The Deadliest Marketing Campaign – A notorious marketing campaign that caused losses of at least 5 lives in the Philippines.
- Fiat’s Love Letter Marketing Campaign – A unique marketing campaign that brought about unexpected outcome.
- Smart Branding or Delusion? – Smart tactics of a famous Singaporean tea brand .
- Brilliance From Burger King – How Burger King attracted attention of millions at little to no cost.