The Best-Selling Product and Locked-In Syndrome
The Boeing 737 was Boeing’s best-selling product. Airlines knew the product well and bought it year after year. Pilots were comfortable flying it. So when Airbus announced the A320 Neo in 2010, Boeing didn’t see it as a major threat. According to a New York Times article, executives believed they had a decade before they needed to build a new aircraft from scratch. The common product disease, Locked-In Syndrome, had begun to set it.
Taking inspiration from Radhika Dutt’s article Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions the infographic above provides background around Boeing 737 Max’s failure and links to the Locked-In Syndrome explained by Radhika.
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