The infographic maps the top 100 brands in the world for 2011 and 2021, using the data from Global 500 Ranking on Brand Finance. The size of the map is measured according to the values of brands.
The following are some of the interesting observations from the map.
Significant rise of China
The map of China expanded significantly over the decade. A total of 23 Chinese brands make presence in the top 100 in 2021, while Japan saw a shrink from 11 brands in 2011 down to 6 brands in 2021. Looking at Asia, South Korea also saw an increase. Samsung now ranks 5th in the world as the largest brand in the region, much improving its position of 18th in 2011.
Huge presence of FAAMG in 2021
The giant techs FAAMG (Facebook, Apple, Amazon, Microsoft, and Google) secure their positions further in 2021. Apple is now the most valuable brand with an unbeatable value of $263 billion, followed by Amazon of $254 billion, Google of $191 billion, and Microsoft of $140 billion. Facebook ranks the 7th with a value of $81 billion, following Samsung and Walmart.
Less diverse in 2021 than in 2011, in terms of countries
While the US keeps occupying close to half of the rankings, less countries appear in the top 100 in 2021. Spain, Brazil, Italy, and Finland are now out of the sight, with Saudi Arabia as a new face. A total of 70 brands are either from the US or China in 2021.